Downgrades Buy Neutral X

ELF e.l.f. Beauty

DA Davidson

$170 $80

Downgrades Overweight Eq-Weight X

ELF e.l.f. Beauty

Morgan Stanley

$153 $70

Downgrades Buy Neutral X

ELF e.l.f. Beauty

UBS

$158 $74

Upgrades Eq-Weight Overweight X

ELF e.l.f. Beauty

Morgan Stanley

$139 $153

Initiated Buy X

ELF e.l.f. Beauty

Goldman

$165

Initiated Hold X

ELF e.l.f. Beauty

Deutsche Bank

$133

Reiterated Buy X

ELF e.l.f. Beauty

Truist

$210 $130

Initiated Buy X

ELF e.l.f. Beauty

B. Riley Securities

$175

Reiterated Buy X

ELF e.l.f. Beauty

BofA Securities

$230 $190

Upgrades Neutral Outperform X

ELF e.l.f. Beauty

Robert W. Baird

$210 $230

Reiterated Buy X

ELF e.l.f. Beauty

Canaccord Genuity

$214 $250

Upgrades Hold Buy X

ELF e.l.f. Beauty

TD Cowen

$220 $190

Initiated Neutral X

ELF e.l.f. Beauty

Robert W. Baird

$185

Downgrades Overweight Eq-Weight X

ELF e.l.f. Beauty

Morgan Stanley

$137 $168

Upgrades Outperform Strong Buy X

ELF e.l.f. Beauty

Raymond James

$145 $140

Upgrades Hold Buy X

ELF e.l.f. Beauty

Jefferies

$110 $115

Initiated Buy X

ELF e.l.f. Beauty

UBS

$138

Reiterated Hold X

ELF e.l.f. Beauty

Stifel

$87 $107

Reiterated Buy X

ELF e.l.f. Beauty

Truist

$75 $100

Reiterated Buy X

ELF e.l.f. Beauty

BofA Securities

$65 $75

Reiterated Buy X

ELF e.l.f. Beauty

Canaccord Genuity

$63 $78

Reiterated Buy X

ELF e.l.f. Beauty

DA Davidson

$54 $77

Reiterated Overweight X

ELF e.l.f. Beauty

JP Morgan

$65 $70

Reiterated Outperform X

ELF e.l.f. Beauty

Raymond James

$63 $75

Resumed Hold X

ELF e.l.f. Beauty

Jefferies

$55

Initiated Buy X

ELF e.l.f. Beauty

Canaccord Genuity

$63

Upgrades Neutral Overweight X

ELF e.l.f. Beauty

Piper Sandler

$35 $46

Initiated Buy X

ELF e.l.f. Beauty

BofA Securities

$45

Downgrades Outperform Mkt Perform X

ELF e.l.f. Beauty

Cowen

$36

Reiterated Buy X

ELF e.l.f. Beauty

DA Davidson

$41 $42

Downgrades Overweight Neutral X

ELF e.l.f. Beauty

Piper Sandler

$34

Initiated Outperform X

ELF e.l.f. Beauty

Raymond James

$33

Upgrades Neutral Overweight X

ELF e.l.f. Beauty

Piper Sandler

$24 $30

Downgrades Overweight Neutral X

ELF e.l.f. Beauty

Piper Sandler

$24

Upgrades Underweight Neutral X

ELF e.l.f. Beauty

Piper Jaffray

$8 $16

Upgrades Neutral Overweight X

ELF e.l.f. Beauty

JP Morgan

$11 $17

Upgrades Underweight Eq-Weight X

ELF e.l.f. Beauty

Morgan Stanley

$6 $10.50

Upgrades Neutral Buy X

ELF e.l.f. Beauty

DA Davidson

$15

Upgrades Underweight Neutral X

ELF e.l.f. Beauty

JP Morgan

$7 $13

Upgrades Hold Buy X

ELF e.l.f. Beauty

Jefferies

$10 $14

Downgrades Mkt Perform Underperform X

ELF e.l.f. Beauty

Wells Fargo

Downgrades Buy Neutral X

ELF e.l.f. Beauty

Citigroup

Downgrades Buy Hold X

ELF e.l.f. Beauty

Jefferies

Downgrades Neutral Underweight X

ELF e.l.f. Beauty

Piper Jaffray

Reiterated Hold X

ELF e.l.f. Beauty

Stifel

$17 $11

Downgrades Eq-Weight Underweight X

ELF e.l.f. Beauty

Morgan Stanley

ELF  e.l.f. Beauty, Inc.

e.l.f. Beauty, Inc., formerly J.A. Cosmetics Holdings, Inc., is a cosmetic company. The Company conducts its business under the name e.l.f. Cosmetics, and offers products for eyes, lips and face to consumers through its retail customers, e.l.f. stores and e-commerce channels. The Company offers a range of products for eyes, such as eyeshadow, eyeliner, mascara and eyelashes, eyebrows, concealer and primer, brushes and tools, and sets and palettes. The Company offers lipstick, lip gloss, lipliner, and lip care and brushes. The Company launches its products on elfcosmetics.com, and distribution is generally only broadened to its retail customers after it receives consumer validation online. The Company sells its products in national and international retailers (with international primarily serviced by distributors) and direct-to-consumer channels. It sells its products in retail stores in the United States across mass, drug store, food and specialty retail channels.